The Campbell County Conservation District came to The Think Shop in need of more than just a logo—they needed a brand that actually reflected who they are and the work they do. Their existing identity didn’t capture the beauty of the region or the values behind their mission, so I stepped in to help reshape it from the ground up.
I created a mark that feels true to Kentucky, pulling in elements of local agriculture, conservation, and natural heritage. At the center is a tulip poplar leaf—Kentucky’s state tree—used as the foundation to hold a modern, stylized landscape of water, rolling hills, farmland, and sun. Every detail was designed to balance clean aesthetics with deep meaning, building something rooted in place, purpose, and clarity.
I created a mark that feels true to Kentucky, pulling in elements of local agriculture, conservation, and natural heritage. At the center is a tulip poplar leaf—Kentucky’s state tree—used as the foundation to hold a modern, stylized landscape of water, rolling hills, farmland, and sun. Every detail was designed to balance clean aesthetics with deep meaning, building something rooted in place, purpose, and clarity.
