Gravity Diagnostics hired me in the midst of a successful year where they saw a 1000% increase in revenue
and quadrupled in employment size. Their reach and name recognition were growing so they needed help growing their brand. It was my job to refine a previously existing brand and enhance its equity to make it
stand out in an incredibly competitive market.
I did so by refining and refocusing their voice, establishing a new visual standard across an omnichannel marketing scheme, and utilizing the teams around me (marketing, lab, r&d, and sales) to create
something unique, dynamic, and desirable.
and quadrupled in employment size. Their reach and name recognition were growing so they needed help growing their brand. It was my job to refine a previously existing brand and enhance its equity to make it
stand out in an incredibly competitive market.
I did so by refining and refocusing their voice, establishing a new visual standard across an omnichannel marketing scheme, and utilizing the teams around me (marketing, lab, r&d, and sales) to create
something unique, dynamic, and desirable.
Defining Gravity
Quick Brand Guide
Who We Are
Print Marketing
New Design Elements
Marketing Collateral
Company Profile Book
Marketing Print
