Gravity Diagnostics hired me in the midst of a successful year where they saw a 1000% increase in revenue
and quadrupled in employment size. Their reach and name recognition were growing so they needed help growing their brand. It was my job to refine a previously existing brand and enhance its equity to make it
stand out in an incredibly competitive market.
I did so by refining and refocusing their voice, establishing a new visual standard across an omnichannel marketing scheme, and utilizing the teams around me (marketing, lab, r&d, and sales) to create
something unique, dynamic, and desirable.
and quadrupled in employment size. Their reach and name recognition were growing so they needed help growing their brand. It was my job to refine a previously existing brand and enhance its equity to make it
stand out in an incredibly competitive market.
I did so by refining and refocusing their voice, establishing a new visual standard across an omnichannel marketing scheme, and utilizing the teams around me (marketing, lab, r&d, and sales) to create
something unique, dynamic, and desirable.
![Defining Gravity](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/e36a9948-972e-4593-b0dc-2ebb8173ec6b_rw_3840.jpg?h=39bd63758ae72288c64bb82dea0ff4ae)
Defining Gravity
![Quick Brand Guide](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/27279f91-2feb-4d6f-8a1c-6845528da407_rw_3840.jpg?h=62d11f3a3cb1304678709ce5e2d7cc21)
Quick Brand Guide
![Who We Are](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/402c2d86-4c25-4292-a168-3b18d52d8be0_rw_3840.png?h=9879a32de9fe01e768ab37b8defeb1a5)
Who We Are
![Print Marketing](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/cd81d766-bf85-4202-af35-1bff7ff4974d_rw_1920.jpg?h=eef87cfb4d7c9ab8bd5e65324ca938e4)
Print Marketing
![New Design Elements](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/03349f23-a520-4da0-8ae2-707a89d963b7_rw_3840.jpg?h=1178b8123c710287475e10526ef8b5a3)
New Design Elements
![Marketing Collateral](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/737bca46-7a3f-42c6-9248-81999055223e_rw_1200.jpg?h=ec376e9f539af21f176d92dcfb81984a)
Marketing Collateral
![Company Profile Book](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/3912ca90-e413-4b69-b977-d22093699214_rw_1920.jpg?h=88e1118e2e1d2d1c69a9557045b03425)
Company Profile Book
![Marketing Print](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/92147179-7065-444a-b9fe-3ca322f5f47d_rw_3840.jpg?h=e4f8c3ad7d5f2c8f97813d3c513f757b)
Marketing Print
![Digital Visuals](https://cdn.myportfolio.com/4fae97b659a2adf237b958f21294b754/9f8e39d2-1a7e-43ab-97ab-9e547700c065_rw_3840.jpg?h=ce6f20cd9395e0182f09ae54c1177c28)