Markus Marcel's Menagerie of Mystery was the culmination of my skills developed while studying Graphic Design. My goal was to create a fictional environment as immersive and storytelling as possible, but at the same time build something that could live in the real world.
The brand identity that I developed for this fictional museum exhibit is unique and easily able to be passed on to a team of designers. I designed all of the assets (including the interior space), hand built each of the artifacts on display, wrote and edited the copy for both the wall text and Catalogue Book, and drew the sketches/illustrations.
CATALOGUE BOOK
